{"id":1492,"date":"2026-01-29T15:28:48","date_gmt":"2026-01-29T15:28:48","guid":{"rendered":"https:\/\/www.flyingelephantdigital.com\/blogs\/?p=1492"},"modified":"2026-10-26T12:25:54","modified_gmt":"2026-10-26T12:25:54","slug":"6-misguidance-by-wrong-b2b-seo-consultant-with-solutions","status":"publish","type":"post","link":"https:\/\/live.flyingelephantdigital.com\/blogs\/6-misguidance-by-wrong-b2b-seo-consultant-with-solutions\/","title":{"rendered":"6 Misguidance by a Wrong B2B SEO Consultant(with Solutions)"},"content":{"rendered":"\n<p>Hiring the right B2B SEO consultant can make your website soar. Hire the wrong one, and your site sinks.<\/p>\n\n\n\n<p>After auditing 100+ B2B websites, we found one issue in common: a poor B2B SEO consultant hire.<\/p>\n\n\n\n<p>If you&#8217;re still unclear on what a B2B SEO consultant is supposed to do, start here:<a href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/who-are-website-seo-consultants\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> who are website SEO consultants and what their role truly looks like<\/a>.<br><br>Here are the 6 traits of the wrong B2B SEO professional.<\/p>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/live.flyingelephantdigital.com\/blogs\/6-misguidance-by-wrong-b2b-seo-consultant-with-solutions\/#1_Focus_only_on_blogs\" >1. Focus only on blogs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/live.flyingelephantdigital.com\/blogs\/6-misguidance-by-wrong-b2b-seo-consultant-with-solutions\/#2_Mapping_keywords_with_incorrect_pages\" >2. Mapping keywords with incorrect pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/live.flyingelephantdigital.com\/blogs\/6-misguidance-by-wrong-b2b-seo-consultant-with-solutions\/#3_Ignoring_site_health\" >3. Ignoring site health<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/live.flyingelephantdigital.com\/blogs\/6-misguidance-by-wrong-b2b-seo-consultant-with-solutions\/#4_Taking_On-Page_SEO_Lightly\" >4. Taking On-Page SEO Lightly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/live.flyingelephantdigital.com\/blogs\/6-misguidance-by-wrong-b2b-seo-consultant-with-solutions\/#5_Artificial_Backlinks\" >5. Artificial Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/live.flyingelephantdigital.com\/blogs\/6-misguidance-by-wrong-b2b-seo-consultant-with-solutions\/#6_Quantity_Over_Quality\" >6. Quantity Over Quality<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Focus_only_on_blogs\"><\/span><strong>1. Focus only on blogs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <strong>B2B SEO consultant<\/strong> informs the client to develop only blogs and ignores homepage, service pages, and resource pages (case studies, FAQs).<\/p>\n\n\n\n<p><strong>Solution:<\/strong><strong><br><\/strong> A holistic B2B SEO content strategy includes:<\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Homepage<br><\/li>\n\n\n\n<li>Service pages<br><\/li>\n\n\n\n<li>Resource pages (including blogs, FAQs)<\/li>\n\n\n\n<li>And all the pages including about, contact etc..<\/li>\n<\/ul>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Mapping_keywords_with_incorrect_pages\"><\/span>2. <strong>Mapping keywords with incorrect pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The consultant lacks knowledge and mistakenly develops blogs for commercial-intent keywords and service pages for informational-intent keywords, vice versa.&nbsp;<\/p>\n\n\n\n<p><strong>Solution:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Informational-intent keywords \u2192 Blogs<br><\/li>\n\n\n\n<li>Commercial-intent keywords \u2192 Service \/ money pages or case studies<\/li>\n<\/ul>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ignoring_site_health\"><\/span><strong>3. Ignoring site health<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A site\u2019s health can be fixed by doing multiple audits and working with the support of web developers. But ignoring it affects the site technically and prevents pages from ranking.<\/p>\n\n\n\n<p><strong>Solution:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Do site audits through <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Screaming Frog<br><\/a><\/li>\n\n\n\n<li>Identify and fix <a href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/technical-guide-for-saas-website\/\" target=\"_blank\" rel=\"noopener\" title=\"\">technical issues<\/a> with the development team<\/li>\n<\/ul>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Taking_On-Page_SEO_Lightly\"><\/span>4. <strong>Taking On-Page SEO Lightly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ignoring on-page issues like meta title length, same duplicate descriptions, multiple H1 tags, etc. For a client, we appeared on the 2nd page of Google just by fixing the H1 tag.<\/p>\n\n\n\n<p><strong>Solution:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Do a proper site audit<br><\/li>\n\n\n\n<li>Rewrite the content\/copy wherever needed<br><\/li>\n\n\n\n<li>Fix issues along with the developer<\/li>\n<\/ul>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Artificial_Backlinks\"><\/span>5. <strong>Artificial Backlinks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ask the team to create too many artificial backlinks. This badly affects the site and increases the spam score, and too many artificial dead links.<\/p>\n\n\n\n<p><strong>Solution:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Do site audit on SEMrush<br><\/li>\n\n\n\n<li>Generate a disavow file from SEMrush<br><\/li>\n\n\n\n<li>Upload it in your GSC<\/li>\n<\/ul>\n\n\n\n<p>Read our blog on <a href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/how-to-fix-a-high-website-spam-score\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>how to reduce site spam score<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Quantity_Over_Quality\"><\/span>6. <strong>Quantity Over Quality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ask the team to publish more chunks of pages through ChatGPT and other tools. This increases the spam score and reduces site Domain Authority.<\/p>\n\n\n\n<p><strong>Solution:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Remove the AI-written blogs<br><\/li>\n\n\n\n<li>Place no index tag for artificial pages<br><\/li>\n\n\n\n<li>Develop new content with the help of a writer(through EEAT principle)<\/li>\n<\/ul>\n\n\n\n<p>Read<a href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/how-we-onboard-a-client-for-b2b-seo-consulting-service\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> how we onboard a client for B2B SEO consulting<\/a> &#8211; transparent, process-driven, and results-focused.<\/p>\n\n\n\n<p>At FlyingElephant, our B2B SEO Expert &#8211;&nbsp; <a href=\"https:\/\/www.linkedin.com\/in\/thekumanan\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Arjun Kumanan<\/a> follows proven best SEO practices to help your site grow over time.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.flyingelephantdigital.com\/b2b-seo-consulting-services\" target=\"_blank\" rel=\"noopener\" title=\"\">Hire a B2B SEO consultant from India<\/a> and witness sustainable growth.<\/p>\n\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What are the common mistakes made by a wrong B2B SEO consultant?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Common mistakes made by a wrong B2B SEO consultant include focusing only on blogs, mapping keywords to incorrect pages, ignoring website health, neglecting on-page SEO, building artificial backlinks, and prioritizing content quantity over quality.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why should a B2B SEO consultant optimize more than just blog posts?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"A holistic B2B SEO content strategy covers the homepage, service pages, resource pages, blogs, FAQs, About page, Contact page, and other relevant website pages. Optimizing the entire website helps align content with business objectives and different user search intents.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How should keywords be mapped to the correct pages in B2B SEO?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Keywords should be mapped according to search intent. Informational-intent keywords are generally suited to blog posts and educational resources, while commercial-intent keywords are better suited to service pages, other relevant landing pages, and case studies.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why is website health important for B2B SEO?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Website health is important because technical issues can affect crawling, indexing, user experience, and a website's ability to rank. 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Regular audits, content improvements, and collaboration with developers help address these problems.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why are artificial backlinks harmful to a B2B website?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Artificial or manipulative backlinks can violate search engine spam policies and may expose a website to ranking-related risks. Businesses should focus on earning relevant, trustworthy links and auditing suspicious backlink patterns rather than building links solely to increase backlink volume.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How can a business review and manage suspicious backlinks?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"A business can review its backlink profile using SEO tools such as Semrush and investigate suspicious or manipulative links. Google's disavow tool should be used cautiously, generally when there is a considerable number of spammy or artificial links and a manual action or a strong likelihood of one. It is not necessary for every low-quality link.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why is content quality more important than publishing quantity in B2B SEO?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Publishing large volumes of low-quality or unhelpful content can fail to meet users' needs and may create SEO problems. B2B businesses should prioritize original, useful, accurate content that demonstrates relevant experience and expertise rather than publishing pages simply to increase content volume.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Should businesses delete AI-generated blogs to improve SEO?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Businesses should evaluate AI-generated blogs based on their usefulness, accuracy, originality, and relevance rather than deleting them solely because AI was used. Low-quality content can be improved, consolidated, or removed when appropriate. 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If you&#8217;re still unclear on what a B2B SEO consultant is supposed to do, start here: who are website&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[100,82,14],"class_list":["post-1492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-6-misguidance-by-a-wrong-b2b-seo-consultantwith-solutions","tag-b2b-seo","tag-seo-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/live.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts\/1492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/live.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/live.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/live.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/live.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/comments?post=1492"}],"version-history":[{"count":10,"href":"https:\/\/live.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts\/1492\/revisions"}],"predecessor-version":[{"id":1960,"href":"https:\/\/live.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts\/1492\/revisions\/1960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/live.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/media\/1498"}],"wp:attachment":[{"href":"https:\/\/live.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/media?parent=1492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/live.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/categories?post=1492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/live.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/tags?post=1492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}